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news.bbc.co.uk - 8 days ago

ECB ready to battle for Sky money

— news.bbc.co.uk — The England and Wales Cricket Board will fight tooth and nail to stop the Government reserving home Ashes Test series for free-to-air television. (more) ECB ready to battle for Sky money

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Ashes to return to free to air
Danny Pugsley — ... There is clear evidence that during an Ashes summer, take-up rates for the sport amongst youngsters are at their highest. Theoretically, the fact that the sport will be on free to air TV should increase take up rates, and Giles Clarke's pronouncement that the decision will 'destroy' the grass roots game are superbly countered here by King Cricket. ...

No Ashes on Sky means no money for English cricket
Cricket blogs, links and news on cricket, international and England | Published News — This seems to be the crisis facing the ECB as it seems increasingly likely that home Ashes series will be shown on free TV from now on. We’ve a few thoughts about this. Sponsorship of the England team If we were sponsoring England, we’d pay more if we thought four times as many people were watching. This could offset a fraction of the losses. Read full story